Wednesday, April 9, 2008
How Much More Do You Need to Raise to Compete on the Web?
Is there a connection between fundraising online and support? On January 25, 2008, the John Edwards campaign was celebrating their “grassroots support”, because they rose more than $230, 000 in a day along with $3 million in the first 25 days in the quarter. 93 percent of the donations were said to be in amounts of $100 or less. According to my own calculations, he had at least 2,300 supporters in one day. I would think with that this kind of support should have pushed Edwards past January 30th. Although, in a world where everyone is breaking records due to the lower barrier of entry of donations that has been created by the web, how much is enough to win?
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