One other issue we'll be looking at is how the use of online campaigning by third-party and lower budget major party candidates. Is there a web effect here? Can these candidates with a smaller initial base of supporters and less press coverage use the internet to make an impact? Or as one writer on the subject has noted, "[T]he Internet lowers the cost of campaigning and enhances the ability of anyone to coalesce a large number of supporters. But if you’re not already well known, how will people know to find you?"
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