Getting in on the Act

Looking to American websites as a model, British campaigners have begun to recognize the potential in developing more innovative online political communities.  Current traffic on mainstream political party websites in the UK lags that on other politically-oriented pages.  The possible culprit? Visitors lack the ability to "get involved."  As the major candidate sites in the 2008 Presidential race exemplify, providing supporters with ways to network and connect with fellow voters has become a mainstay of Internet campaigning for U.S. candidates.  One imagines that U.S. voters are not the only ones seeking a sense of online community in the political realm.