Online Ads Are Still Behind Mailings, Radio and TV

Almost everyday, a new story comes out discussing a candidate's online ad campaign, today's is concerning Hillary Clinton. Candidates are expected to spend $5.5 million on advertisements before election day, but less than 1 percent will be spent on online ads. Most money will be spent in the traditional outlets, TV, radio and mailings, according to a Marketplace podcast. The fact that online ads are cheaper than traditional outlets is only a minor factor in this discrepancy, given the disparity of the percentage. Online ads are considered important for different reasons; they are gateways to information, a community of supporters and fundraising tools, whereas traditional outlets are used to inform.